![]() ![]() GROWTH A SPUR FOR ACTIVATION: AmEx VP/Global Experiential Marketing & Partnerships Shiz Suzuki cited the “growth in the gaming and esports space” as a spur for the activation, a first for both the company and the NBA on the heels of their renewal in October. The experience coincides with both the Clippers and Lakers each playing home games this weekend. ![]() There will also be a face scan studio (via technology provided by Momentum, which also handled the experiential design) to give fans the opportunity to enhance their MyPlayer by taking high-quality face scans, which can then be uploaded through the 2K app to get a true-to-life look to be used in the game. Additionally, Clippers F Paul George will take on Storm F Breanna Stewart in a live game of NBA 2K22 from the pop-up location on Friday afternoon that will be livestreamed on Twitch. ![]() Card members that stop by can also purchase exclusive physical NBA gear. AmEx card holders on Saturday and Sunday will be able to claim digital merchandise for their NBA 2K MyPlayer, including gear from Just Don, OVO, Mitchell & Ness, Under Armour and more through unique NBA 2K22 Locker Codes only available on-site. Long-standing NBA sponsor American Express is looking to tap into the crossover appeal between cardholders and the gaming space this weekend with a unique NBA 2K pop-up experience just outside Staples Center on West Olympic Boulevard. ![]()
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